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Analytics: The New Black
Keeping up with the rapid pace in the Apparel industry requires more than just a good fashion sense and a cool look book. It’s knowing what styles will delight buyers and consumers next Summer, while...
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BI Evolves as Vertical Solutions Gain Traction
In a new report “Redefining Business Intelligence, Analytics, The Cloud and The Future,” Saugatuck Technology highlights PivotLink’s focus on the retail sector to illustrate how “a significant amount...
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Marketing in 2020
What will your marketing strategy look like in 2020? A new report from PwC US and Kantar Retail provides a glimpse into the road ahead for analytics-savvy marketers. “Retailing 2020,” an update to the...
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Big Data: Tech Hype or Real Marketing Concern?
As we gear up for our 2012 Customer and Marketing Analytics Summit this week in San Francisco, here is a post by guest blogger Jason Rushin on a topic which is getting a lot of attention, and causing a...
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Retailers Awarded for Analytics Excellence
PivotLink CEO Bruce Armstrong hosts the Customer Excellence Awards honoring retailers for their outstanding analytics vision. (c) PivotLink As the journey to implement customer-centric strategies...
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Marketer’s Tip Sheet for NRF 2013
It’s that time of year when everyone is focused on Retail’s Big Show. Based on the #NRF13 tweets, a lot of retail marketers are planning their pilgrimage to Javitz, so you’ll be in good company playing...
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